Partner Brand Guidelines

This guide provides instructions for our partners, resellers, and Managed Service Providers (MSPs) on how to accurately represent and integrate Patch My PC and our logo into any public-facing communications. Whether you’re showcasing our platform in your services, co-marketing our integration, or referencing our technology in sales materials, these guidelines will help ensure consistency, clarity, and compliance across all touchpoints. You’ll also find our technical standards, branding expectations, and partnership requirements below.

Section 1: Patch My PC Partnership Guidelines | Section 2: Logo Format | Section 3: Linking Requirements | Section 4: Usage Context | Section 5: Attribution Requirements | Section 6: Language and Tone | Section 7: Logo Color Usage | Section 8: Logo Variants | Section 9: Co-Branded Logo Lockups | Section 10: Logo Minimum Sizes | Section 11: Alteration Guidelines | Section 12: Legal Requirements

Patch My PC Logos are provided in Vector (SVG, EPS, AI) and Raster (PNG, JPG) formats. Use the Vector logos whenever possible and revert to the Raster options when applicable. When using any of the partner logo Lockups, ensure there is a 100% transparent background.

Download Patch My PC Logos and Partnership Lockup Templates on our partner brand resource page.

When using the Patch My PC brand logo digitally, always include a hyperlink that directs users to https://patchmypc.com. The link should be functional, clearly associated with the logo, and not obscured by any overlays or styling. Do not redirect the link through third-party services or tracking platforms without written permission. Logos must never be used as part of a hyperlink to unrelated products, services, or landing pages.

When can an external partner logo be co-branded?

An external partner logo may be co-branded with the Patch My PC logo only when there is a formal, approved partnership in place—such as through our MSP, Reseller, or Partner programs. Co-branding is permitted on joint marketing materials, solution briefs, landing pages, and event collateral where both brands are contributing or featured. All co-branded assets must be pre-approved by Patch My PC to ensure brand alignment and must follow our logo usage and attribution guidelines. Co-branding should never imply endorsement, certification, or integration unless explicitly agreed upon in writing.

Where the Logo May Appear:

The Patch My PC logo may be displayed in digital or print materials when referencing an official partnership, integration, or compatibility. It must be presented in a clear, uncluttered space with ample padding and may not be stretched, skewed, recolored, or combined with other visual elements. The logo must not appear in any context that implies endorsement, sponsorship, or exclusive affiliation unless part of an approved co-branded initiative.

Using the Patch My PC brand name:

To maintain consistency and clarity in how we represent ourselves, we are always Patch My PC: not PMPC, Patch my PC, PmPC, or any other variation. The correct way to refer to our company is always Patch My PC, with “Patch,” “My,” and “PC” capitalized.
When writing about our brand, Patch My PC should never be shortened or altered. Always use all words in their proper formatting to ensure proper brand recognition and consistency across all materials.
By consistently referring to us as Patch My PC and following these guidelines, we reinforce our brand identity and ensure that our name is recognized and remembered correctly across all communications.

Any use of the logo should include clear attribution to Patch My PC using approved language such as “Partnered with Patch My PC” or “Powered by Patch My PC,” where appropriate. Attribution must be visible and legible, and should never mislead viewers about the nature of the partnership. All attribution language must be reviewed by the Patch My PC communication and branding team if used in public-facing or co-marketed content — [email protected].

Partnered with Patch My PC

Use the attribution “Partnered with Patch My PC” when the collaboration is based on a strategic partnership, co-marketing effort, or joint offering—typically where both brands contribute value, visibility, or messaging.

Examples:

• A webinar co-hosted by Patch My PC and a managed service provider
• A solution brief highlighting the joint value of Patch My PC and a reseller’s services
• A landing page promoting a bundled offering between Patch My PC and a technology integration partner

Powered by Patch My PC

Use the attribution “Powered by Patch My PC” when the partner’s offering or service is built on, enabled by, or integrates Patch My PC technology, especially where Patch My PC is the underlying engine but not the co-branded face of the product.

Examples:

• An MSP’s patch management service that uses Patch My PC as the backend solution
• A reseller’s endpoint management bundle where Patch My PC drives software updates
• A dashboard, tool, or report that relies on Patch My PC’s update catalog or automation engine

Partners should not use Patch My PC’s materials in use cases that conflict with our overall voice and tone. Here’s a quick breakdown of how we keep it real with our customers.

Voice

— Professional yet approachable

Patch My PC maintains a professional tone suitable for a company dealing with enterprise solutions but balances that professionalism with an approachable and relatable humor. The language is clear, direct, and honest, conveying technical information efficiently while remaining friendly and accessible.

Tone

• Knowledgeable – We communicate with expertise and clarity. Our tone is straightforward and assured, providing essential information concisely and ensuring complex concepts are accessible to all.
• Enthusiastic – Our passion is evident in our communication. We are upbeat and engaging, conveying our excitement for our solutions in a genuine, relatable way.
• Supportive – We’re committed to educating our audience by providing valuable insights and practical knowledge, empowering them to make informed decisions confidently.
• Authentic – We value and respect our customers and partners, fostering a personable connection that feels human (because it is), ensuring every interaction builds trust.

When the Patch My PC logo and partner branding lends to a full color presentation, use the Patch My PC core colors. In situations where the usage requires a monochromatic color scheme, refer to the monochromes guidelines below.

Core Colors

When using our logo, the colors below are considered the core colors and should not be altered. When applicable, use the monotone colors below.

Monochromes

When the use of a monochromatic logo is necessary, use the approved Neutral White, Neutral Black, or Neutral 400 colors.

The Patch My PC logo is available in both light and dark variants to ensure visibility and contrast across different backgrounds. Use the dark variant logo (full-color or black) on light or white backgrounds to maintain clear visibility and brand consistency. Use the light variant logo (white or reversed) on dark backgrounds, such as black, navy, or charcoal, to ensure proper contrast and legibility.

Download Patch My PC Logos on our partner brand resource page.

Landscape Short

The landscape short variant of the Patch My PC logo is ideal for websites, software, email signatures, and situational apparel/swag imprint areas.

Landscape Stacked

The landscape stacked variant of the Patch My PC logo has a shorter horizontal format, making it ideal for constrained spaces such as social media, and other narrow areas.

Portrait Stacked

The portrait stacked variant of the Patch My PC logo is intended for use in situations where the height of the space for branding predominates over the width. It is ideal for print materials such as posters, stickers, data sheets, banners and apparel/swag.

Below are co-branded lockups for using different variations of the PMPC logo alongside partner logos. When used in a partnership situation, we recommend putting the Patch My PC log on the left, your partner logo on the right, vertically aligned whenever possible, and with the suggested space buffer around all sides of each the logo. The suggested spacing for each lockup is determined by the x-height of the wordmark in the corresponding Patch My PC logo.

All co-branded lockups must be initially reviewed by the Patch My PC communication and branding team before use — [email protected].

Download Patch My PC Partnership Lockup Templates on our partner brand resource page.

Landscape Short Partner Lockup

When using the landscape short partner lockup, the preferred scaling for the partner logo is 75% of the height of the Patch My PC logomark or x3 the x-height of the Patch My PC wordmark. The space between the divider is set to x2 the x-height.

Landscape Stacked Partner Lockup

When using the landscape stacked partner lockup, the preferred scaling for the partner logo is approximately 82% of the height of the Patch My PC logomark or x3.5-times the x-height of the Patch My PC wordmark. The space between the divider is set to x1.5 the x-height.

Portrait Stacked Partner Lockup

When using the portrait stacked partner lockup, the preferred scaling for the partner logo is 92% of the height of the Patch My PC logomark or x6-times the x-height of the Patch My PC wordmark. The space between the divider is set to x1.5 the x-height.

To ensure clarity across mediums, we provide minimum logo dimensions for print, digital, and embroidered use cases. Digital use requires, at minimum, a 25px height of the logomark. Print requires a 6 mm or 0.236 inch minimum height of the logomark. Embroidery requires a 38.1mm or 1.5 inch minimum height of the logomark.

Here are outlined the most common mistakes when using our logo. Do not alter the logo of Patch My PC without the explicit approval of the Patch My PC Marketing and Design team. If you have questions, please reach out to [email protected].

Use of the Patch My PC name, logo, or brand assets is subject to our Brand Guidelines and may only be used with prior written permission or within the scope of an approved partnership agreement. All brand assets remain the exclusive property of Patch My PC, and any unauthorized use may violate trademark and intellectual property laws. We reserve the right to revoke or modify usage rights at any time. By using our brand assets, you agree to comply with these terms and ensure all uses reflect the integrity and reputation of the Patch My PC brand.